Such a good time creating a cutie wootie wuvy dovey identity for a new pet brand. ↓

Developed a new pet brand from the ground up. Creating original photo and video assets for website, amazon storefront, and social. 

My role↓

Strategy
Creative Direction
Identity Design
Photography
Film

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Launch outcome

Purchase intent (CF. category leader) 2x
Purchase intent (CF. established mass market brand) 3x
Competitors among target demo 3x
Exceeded youtube view rate goal +242%
Percent of google clicks above benchmark 1749%

 
Team

Strategy: Crystal Buckey, Nicole Hill, Jeremy Huggins
Creative Director: Crystal Buckey
Packaging Design: Shelby White
Photography: Crystal Buckey
Video: Crystal Buckey, Elliott Krejci
Writing: Nicole Hill, Jeremy Huggins

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